Red Dot Product Design Award Winning Work 1: "Mountain Tea Packaging".

Red Dot Product Design Award Winning Work 2:"Lychee Liquor Packaging".

Red Dot Product Design Award Winning Work 3:"Bird's Nest Sweet Water Packaging".

Red Dot Product Design Award Winning Work 4: "Big Mouth Bird Grain Packaging".

Recently, the 2024 Red Dot Product Design Award announced its winners, and our School of Communication's Packaging Planning and Design specialty shone brightly, securing four prestigious awards. This achievement not only showcases the outstanding strength of our specialty group but also reflects the significant advantages of the integration of industry, academia, and research.

The Packaging Planning and Design specialty group has consistently adhered to a market-oriented approach, closely aligning with industry needs through deep collaboration with enterprises. This integration of industry, academia, and research not only clarifies the research direction of the specialty group but also provides students with more practical opportunities, making teaching more aligned with practical needs. The four awarded works demonstrate the specialty group's profound accumulation and innovative thinking in the field of packaging design. The "Mountain Tea Packaging" advocates green and environmentally friendly concepts, showcasing novel and unique designs that reflect the future trend of packaging design. The "Lychee Liquor Packaging" demonstrates thoughtful material selection and a user-friendly unboxing experience. The "Bird's Nest Sweet Water Packaging" delves deep into traditional cultural elements, seamlessly blending tradition with modernity. The "Big Mouth Bird Grain Packaging" emphasizes user experience, designing from the user's perspective to greatly enhance the product's market competitiveness. These works not only demonstrate ingenious design concepts but also receive high recognition from judges in terms of practicality, aesthetics, and innovation.

Established in Germany in 1955, the Red Dot Design Award is widely regarded as one of the world's most influential and prestigious design awards, often referred to as the Oscars of the design industry. Alongside the IF Award and IDEA Award, the Red Dot Award is recognized as one of the world's top three design awards, symbolizing international recognition for creativity and design. Winning this award signifies the most authoritative "quality assurance" for product appearance and texture, while award-winning works also receive the broadest promotion and recognition.

Winning the Red Dot Design International Award not only acknowledges the hard work of the specialty group's faculty and students but also validates the school's integration of industry, academia, and research. The school provides advanced experimental equipment, abundant teaching resources, and extensive practical platforms, creating a favorable learning and working environment for faculty and students in the specialty group. Additionally, the school actively establishes cooperative relationships with enterprises, conducting project research and technological development together, providing valuable practical opportunities for faculty and students in the specialty group. This school-enterprise cooperation injects powerful momentum into the development of the specialty group.

Moving forward, the specialty group will continue to adhere to the path of integrating industry, academia, and research, continuously deepen cooperation with enterprises, and promote innovation and development in the packaging design industry. Furthermore, it will strengthen external exchanges and cooperation, learning from and adopting international advanced design concepts and techniques, continuously enhancing its comprehensive strength and influence. (School of Communication, Yu Guang)