On December 17, 2024, the Guangdong Universities New Media Alliance Annual Conference was held at the South China University of Technology Wushan Campus. During the conference, the 2023 Guangdong Universities New Media Influence Ranking Top 30 Awards Ceremony was held. Our university’s official WeChat account, “Shenzhen Polytechnic University,” ranked first among all vocational colleges in Guangdong Province, receiving the First Prize. Xiao Hanyue, the teacher responsible for new media at the university’s Party Committee Publicity Department, was invited to share her experiences in the conference with a talk titled 'Focusing on Shenzhen Polytechnic Stories, Building a Promotional Brand.' She exchanged ideas with representatives from other universities about the school’s approach to creating a high-standard and impactful integrated media publicity matrix.

As a key platform for the university’s publicity and ideological work, Shenzhen Polytechnic University’s official WeChat account was launched in 2016. Under the leadership of the university’s Party Committee, it is operated by the Integrated Media Center. Over the past eight years, the account has garnered more than 350,000 followers and has received the First Prize in the Guangdong Universities (Vocational Colleges) New Media Influence ranking for six consecutive years, with first place rankings in recent years. It has also been named one of the Top 10 National Vocational College Official WeChat Accounts byChina Youth Daily for three consecutive years.

Focusing on the university’s key initiatives, the Integrated Media Center has strengthened planning and coordination, deeply exploring typical stories and emphasizing the distinctive features, achievements, and spirit of Shenzhen Polytechnic. It has launched a series of influential, passionate, warm, and thoughtful content such as “Shenzhen Polytechnic Craftsmanship” and “Shenzhen Polytechnic Role Models,” producing high-quality integrated media works with strong reach and impact. In 2024, the center released 33 viral new media works, including the story of the “Auto Repair Girl” from the School of Automotive Engineering receiving a direct interview pass from NIO, and Shenzhen Polytechnic faculty and students participating in the production of a CCTV documentary. These works were reposted by authoritative media outlets such as People’s Daily and CCTV News, amassing over 5 million views online. The center has also highlighted significant events and milestones, such as the 75th anniversary of the People’s Republic of China, the admissions season, and the start of the semester, by launching themed plans. The music microfilm “I Love You, China” from the “Blessings Together” series was featured in China Youth Daily, with total views exceeding 100,000. A special program for the opening season of the CCTV show “Let’s Talk” garnered over 100 million views across the internet.

Looking ahead, the Shenzhen Polytechnic Integrated Media Center will continue to build an influential integrated media publicity matrix to higher standards. It will enhance the emotional appeal of its content, further explore “Shenzhen Polytechnic History,” “Outstanding Alumni,” and “Shenzhen Polytechnic Pioneers,” while effectively telling well-crafted, engaging “Shenzhen Polytechnic Stories.” The center will also expand its influence by establishing a promotional brand for undergraduate-level vocational education, raising the university’s visibility and influence.

(Party Committee Publicity Department, Xiao Hanyue)